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Reputation Management for Athletes

Athletes’ social media history and online presence can pose a risk to the individual or the team. Public backlash against an athlete’s online behavior can force teams, sponsors, and investors to take disciplinary action or even cut ties.
ProTech Cyber Solutions offers remedial and preventative methods to mitigate the risk around athletes’ social media. We also provide crisis management programs to neutralize the impact of online outrage.

Remediation

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Digital Vulnerability Assessment

Think of our Digital Vulnerability Assessment as a blood panel for an athletes’ digital risk factors; it’s a deep dive, scouring the surface, deep, and dark webs for risk. We map out the footprint that they never knew they left behind. All of this data is a bad actor’s currency, and they’re hunting for Personally Identifiable Information (PII) to launch their attacks—identity theft, impersonation, or worse. We’re here to spot vulnerabilities in the wild before they are exploited.

  • Online presence
  • Social engineering vectors
  • Physical-Digital security overlap
  • Identity theft & Impersonation
  • Reputational risk
  • Cyber hygiene
  • Data breach
  • Dark web
  • Pattern of life
  • Signals intelligence
  • Facial recognition
  • Social network analysis
  • Assets & indications of wealth

Opt Outs

Our personal data is constantly populating and re-populating with little concern of privacy. You can push back. We can help.
The commercial data trade in the US alone represents 3x the revenue of the military and intel budgets combined—when you’re not buying, you’re being sold. Your details, just a click and a credit card away, plastered on sites like Spokeo and PeopleFinder. While some bots try to scrub your info, ProTech Cyber Solutions goes deeper by eradicating your digital footprint from profit-hungry data brokers and the adversaries who buy their data.

Persistent Removal

Monitoring a deletion of personal data from data broker sites.

Manual Assurance

Remove data where automated petitions fail.

Sustainment

Track data re-population for on-going take down.

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Clean Ups

Comprehensive Intake

Analysts ingest the entirety of an athlete’s social media history.

Thorough Review

The team reviews every single post, looking for any questionable social media post.

Prompt Delivery

ProTech Cyber Solutions delivers a comprehensive report to the team with post deletion recommendations.

Prevention

Username Lockdowns

Analysts register the team’s or athlete’s username, and close parallels, across all social media platforms to prevent impersonation.

Social Media Training

ProTech Cyber Solutions personnel train athletes on how to appropriately use social media given their profile, explaining the ramifications of improper behavior and providing guidelines for appropriate engagement.

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Persistent Monitoring

We employ advanced monitoring tools to track mentions, sentiment, and overall reputation health across various digital channels.

  • Breaking news
  • Athletes’ posts
  • Rumors and chatter
  • Impersonation
  • Physical security risk
  • Harassment and abuse

Crisis

Counter Narrative Operations

Undercutting negative narratives about athletes and preempting new ones.

By integrating digital infrastructure, social media accounts, advertising campaigns, and more.

To seed positive, countervailing narratives about the athlete in question which will persist through the immediate crisis.

Threat Unmasking

Revealing the identity behind harassment or threats. With persistent engagement and open-source intelligence capabilities.

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